| Course Name | Applied Strategic Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| ISL 508 | Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Applying managerialist perspective, this course aims at enhancing the knowledge and skills of students about the fundamental concepts of strategic management, environmental scanning, strategy formulation, and strategy implementation and control. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course covers various topics related with strategic management and business policy. Basic concepts of strategic management, the issues of corporate governance and social responsibility and ethics are first discussed. Scanning external and internal environment, specifying organizational mission, goals and core competences, formulating corporate and functional strategies, followed by strategy implementation, evaluation and control are the main topics to be discussed. Case studies related with these topics are analyzed. In discussing these topics, the issues of globalization, innovation, sustainability, and applicability of strategic management concepts to Turkish business context are also discussed. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | What is strategy? Reading and Discussion | HBR Must 10 Reads on Strategy, (Derleme Kitap). Bölüm-1: Strateji nedir? |
| 2 | External Environment Analysis | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-3 |
| 3 | Firm Analysis | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-4 |
| 4 | Situational Analysis and Matrix | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-5 |
| 5 | Guest Speaker | |
| 6 | Strategy Formulation | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-6-7 |
| 7 | Strategy Formulation | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-8-9 |
| 8 | Midterm | |
| 9 | Strategy Implementation | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-12-13 |
| 10 | Guest Speaker | |
| 11 | Strategic Evaluation and Control | Ülgen H. and Mirze S.K. (2018). İşletmelerde Stratejik Yönetim. Bölüm-12-13 |
| 12 | Blue Ocean Strategy | HBR Must 10 Reads on Strategy, (Derleme Kitap). Bölüm-3: Mavi okyanus stratejisi |
| 13 | Project Presentations | |
| 14 | Project Presentations | |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 25 |
| Project | 1 | 15 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 30 | |
| Project | 1 | 20 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 25 | |
| Final Exams | 1 | 35 | |
| Total | 190 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to demonstrate general business knowledge and skills. | X | ||||
| 2 | To be able to demonstrate business communication skills effectively. | X | ||||
| 3 | To be able to deliver creative and innovative solutions to the business-related problems. | X | ||||
| 4 | To be able to evaluate the performance of business organizations through a holistic approach. | X | ||||
| 5 | To be able to lead their peers and companies for the achievement of business goals. | X | ||||
| 6 | To be able to perform well in teamwork projects and business tasks. | X | ||||
| 7 | To be able to exhibit an ethical and socially responsible behavior in conducting research and making business decisions. | X | ||||
| 8 | To be able to solve business related problems using analytical and technological tools and techniques. | X | ||||
| 9 | To develop a solution to business problems through systematic research. | X | ||||
| 10 | To be able to use a foreign language to follow information about the field of finance and participate in discussions in academic environments. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
